Adpinion lets users tell what they want to see.
That means brands don't have to guess the consumer's interests based on what websites they visit; Adpinion can advertise diapers to stay-at-home dads while they're reading ESPN. Better still, Adpinion does this without logging any personal information, for any period of time.
Here's how it works:
- You have an ad.
- adpinion help you place your ad into it's system, where related people and ads group together.
- Feedback from users helps to move the ad into more relevant groups.
- When a user goes to a website within adpinion network, it'll display an ad that suits their interests.[ If a user hasn't given feedback yet, we choose based on the likes of other readers of that site.]
Anyways, pretty promising output from Y-Combinator workshop, waiting for my beta invitation. More later.
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