Monday, July 09, 2007

Social Networking 2.0

we’ve been hearing about a new Yahoo social network initiative called Mosh, which is at mosh.yahoo.com but can only be accessed from inside the Yahoo offices. If you happen to be using the guest wifi at Yahoo, you should be able to access the site, although this may be shut down soon.

It’s likely this would replace Yahoo’s 360 social network service, which has never really gotten traction. The existence of Yahoo Mosh also most likely puts a bullet in any further speculation that they are in acquisition talks with Bebo, a somewhat unsubstantiated rumor from May. Last year Yahoo made a serious effort at acquiring Facebook but the deal was never closed.

Google Socialstream

Socialstream is the result of a Google-sponsored capstone project in the Master's program at Carnegie Mellon University's Human-Computer Interaction Institute. This project was guided by three goals that built upon each other:

Initial Task: Rethink and reinvent online social networking

Refined Focus: Discover the user needs related to social networking and explore how a unified social network service can enhance their experience.

Prototype Goal: Create a system for users to seamlessly share, view, and respond to many types of social content across multiple networks.

Directed to help improve the online community orkut, the project's scope was not to simply redesign the interface. Our team considered how online social networking could bring greater value to users, especially for ages above twenty. After initial brainstorming and research, we chose to focus on the effects of a new model for online social networking: a unified social network that, as a service, provides social data to many other applications. Our user research examined needs related to online as well as offline social networking and considered how they related to a unified social network service model. Through this user research we identified a set of archetypes that represent common behavior patterns that existed across multiple study participants and also formulated a summarized list of their high level needs.

The project goal is to “create a system for users to seamlessly share, view, and respond to many types of social content across multiple networks.” more information here

This video gives a good overview of the interface and features:





To explore the final prototype, visit the solution section.

No comments: